From skin flooding to skin cycling, glass skin and skin minimalism, 2023 was a year that saw endless skincare trends emerging in the market and hitting our screens and there’s no sign of that slowing down for 2024.
We love how the skincare industry is continually evolving and with the new year comes a whole new list of skincare trends. Read on to discover what trends the experts are expecting to shape the industry this year.
MULTITASKING PRODUCTS
As lifestyles continue to get busier, 2024 will witness the rise of hybrid skincare products that combine multiple benefits in one formula. We’re talking serums that double as primers, cleansers with exfoliating properties, moisturisers that feature built-in SPF and sheet masks that address multiple skin concerns. These multitasking products cater to the on-the-go lifestyle and simplify skincare routines without compromising efficacy. If you’re a skincare minimalist or looking to cut down the time you spend on your skincare routine, you’ll love our high-performance sheet masks. The ultimate multitasking product, each of our sheet masks address multiple skin concerns and provide visible results in just 20 minutes.
NATURAL SKIN IS IN
2024 is all about achieving an even, natural and glowing complexion which means fillers and synthetic skincare ingredients are set to become a thing of the past. The focus is now shifting to skincare products that feature ingredients derived from natural sources and more natural procedures such as microneedling, light therapy and lasers.
CUSTOMISED SKINCARE
Personalisation is set to take centre stage this year as people are becoming more aware of the uniqueness of their skin. Brands are now using technology to offer tailored skincare solutions and utilising AI and data analysis to create personalised routines. From custom-blended serums to DNA-based skincare routines, the future of skincare is all about catering to the specific needs of each individual.
MINDFUL BEAUTY PRACTICES
As a skincare brand that encourages people to embrace their natural beauty and look after their wellbeing through self-care rituals like sheet masks, the expected rise in mindful beauty practices is a 2024 trend we love. This year, more people than ever are expected to incorporate meditation, stress-relief techniques and mindful skincare rituals into their daily routines and brands will encourage self-care in all its forms through skincare.
UPGRADED PEPTIDES
Many different types of peptides are used in skincare but the ones to look out for this year are neuropeptides. Although neuropeptides aren’t new, recent innovations to the ingredient have got industry experts predicting that they might actually be an alternative to Botox.
INTERNAL WELLNESS INTEGRATION
The link between skincare and overall wellness is becoming increasingly apparent and there is a growing interest in beauty from within. The key focus for this year lies in supplements and ingestible skincare products. Nutraceuticals such as collagen-infused beverages, as well as probiotics for skin health and vitamin-rich serums are gaining popularity and becoming staples in skincare routines as more people are looking to enhance their skin's health and vitality from the inside out.
NIACINAMIDE IS GOING NOWHERE FAST
Niacinamide isn’t a new ingredient, but thanks to its endless benefits, it has proven to be one of the most popular in 2023. So much so, skincare experts have predicted that brands will continue to use it heavily in their products in 2024. Not only does niacinamide help to brighten the skin, minimise pores, reduce the appearance of pigmentation and soothe redness, but it also helps to protect the skin barrier function which is why we’ve included this multitasking product in our Instant Rescue Purifying Mask.